I just noticed this, but since all of my employees were fans in my game, they all have names that either start with a J or an A! Pretty clever, haha!
Tonight, I just reached rank 10, so I got to rename Join Avenue. I named it "Avenue U" -- the U stands for Unova. =P Not only that, but I got to see a bunch of my stores upgrade for the first time! I didn't even know they could do that! That's pretty neat. Getting to Rank 4's well worth it.