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I mostly agree with Pinta77, B/W wouldn't have been as successful if it took place outside of Unova.
Unova being based on New York, and having diversity in Pokemon designs was what set it apart from other games and if Black and White took place somewhere else it wouldn't be as fun cos some regions have appeared in too many games (*cough* Kanto *cough*) and with every new generation they need to show off a new region.
It's series tradition - New generation + New region + New Pokemon = Money.
The new stuff needs to be showcased cos it helps Game Freak make money. And I wouldn't usually like playing through a previous region again.
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