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Old December 23rd, 2012 (03:51 PM).
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Well, yeah, the more a movie is exposed the more likely people are going to remember it and think it deserves awards or whatever above other movies who may not have been marketed as effectively. Which goes to say that if a big name celebrity is involved, it's going to get a lot of exposure, especially if the celebrity has a) died b) gone through a divorce recently and c) otherwise had some big public affair which makes them and therefore the movie interesting and worthy of extensive scrutiny.