Since its international, chances its just an event just went up in my book. Even if it were new games, they'd post most of the info in japan. Since TPC has an international announcement, its either download, new store expansion, new infofor the TCG, or opening of a new merchandise, hell it could be a contest of some sorts. Like a sweepstakes.
With the big announcement being international, its not from gamefreak. High chance it isn't.