Unless it says "Skydiving formulas" in the subtitle. *lame*
But yeah, maybe there are some subliminal messages that the editors wanna send to us. Like "Math is fun, radical and young. Just like skydiving!"
@Toujours: that happened to me already. I went to buy some wine and choose a fancy bottle that said "Made entirely with blablabla grapes from blablabla vines in the blablabla country. 100% pestice-free and awarded with the gold medal at the blablabla wine tasting". It was wonderful when I drank it, but then, out of nowhere, someone said that the wine was made with leftovers from other wines. So yeah, marketing is wonderful, isn't it?