RIM rebrands itself as BlackBerry
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January 30th, 2013 (9:01 AM).
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At today's BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. "We have reinvented the company, and we want to represent this in our brand," Heins said. "One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry." In addition to the new branding, RIM is changing its stock symbols to reflect the change: it will be listed under BBRY on NASDAQ, and BB on TSX.
So what do you think of the name change? Did it remind you of anything else? Do you think BlackBerry and BlackBerry will survive?
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