RIM rebrands itself as BlackBerry
View Single Post
January 30th, 2013 (9:01 AM).
You like dragons?
Join Date: Dec 2010
Originally Posted by
At today's BlackBerry 10 event, CEO Thorsten Heins announced that his company will no longer be known as Research In Motion. As of today, RIM is being rebranded as BlackBerry. "We have reinvented the company, and we want to represent this in our brand," Heins said. "One brand. One promise. Our customers use a BlackBerry, our employees work for BlackBerry, and our shareholders are owners of BlackBerry." In addition to the new branding, RIM is changing its stock symbols to reflect the change: it will be listed under BBRY on NASDAQ, and BB on TSX.
So what do you think of the name change? Did it remind you of anything else? Do you think BlackBerry and BlackBerry will survive?
"It responds to movement by attacking. This scary, three-headed Pokémon devours everything in its path!"
View Public Profile
Send a private message to Twiggy
Visit Twiggy's homepage!
Find all posts by Twiggy
Find threads started by Twiggy