When a new film comes out, I try and see it as soon as possible so that I can have an opinion on it. Having said that, most of the films I try to see aren't the most popular ones in popular consciousness so I'm normally one of about 5 people in the cinema at any given time. Also, the cinemas that the films that I like get shown in are normally cheaper as well so... win-win! While none of my offline friends like to talk about them, I still like to know what happens to keep abreast of new pop culture stuff online. So it's entirely for my own benefit, really. TV, I'm similar with, in that I always try and watch the new episodes of my shows as soon as possible. Again, this is just for my own benefit. Music, however, I can go for months without listening to new stuff or even sampling. No desire to be a part of the cultural conversation on that area of pop culture, for some reason.