Go Back   The PokéCommunity Forums > Off-Topic Discussions > The Lab
Reload this Page Alexa: Blocking adblock users decreases overall website visits, such practices may also be illegal in Europe

Notices
For all updates, view the main page.

The Lab From the computer lab to the chemistry lab, or even the observatory, here's where we nerd out over all things science and technology!



Reply
 
Thread Tools
  #1    
Old April 23rd, 2016 (6:50 PM).
Team Fail's Avatar
Team Fail Team Fail is offline

burning passion

ModeratorCS
 
Join Date: May 2009
Location: yes
Age: 21
Gender: Male
Nature: Brave
Posts: 12,441

Quote:
For news publishers the world is constantly ending – not only in over-caffeinated headlines but behind the scenes too. It’s always been so, from Gutenberg to Wapping riots to the internet and the painful conversion from print to digital.

The latest Imminent Apocalypse is the dramatic rise in the use of adblockers – particularly new innovations in adblocking in the coveted mobile space, even at the network level.

Some news publishers have formed a small vanguard with what many business-folks might consider the ‘obvious’ response: to ban or attempt to ban users who consume their content without seeing their ads. In October of last year German publisher Axel Springer banned adblocking users from the popular Bild news website; in December Forbes put in mechanisms to impede content access to adblocking users; in February of this year Wired instituted adblock ban techniques; and in October of 2015 the City AM financial news website likewise ‘scrambled’ content for adblockers.

In all cases the warnings presented to the user instructed them to whitelist the site in their adblocker – or go away. In all cases there are various tricks, including the use of ‘reading’ mode and private browsing, which allow users to get round the blocks; but I thought it might be interesting to see how the sites in question are faring in the wake of their adblock ‘blockades’, according to internet monitoring service Alexa.

More here with graphs: https://thestack.com/world/2016/04/21/sites-that-block-adblockers-seem-to-be-suffering/

On a similar note, sites that detect adblockers could be illegal in Europe, according to some legal documents.

Does this news really come as a surprise though? Sites that deter users by blocking adblockers, which have perfectly legitimate uses (Such as spyware prevention, phishing protection, and a basic antivirus, among other things), are all over the web, yet they're not realizing that they're only hurting themselves by turning away potential visitors. What do you think of this?

In addition, what about sites that detect adblockers? Should they be illegal? Who do you side with, Europe's law or the publishers of these websites that use this technology to serve data to potential customers?

__________________
CONTENTS
001
  THE LAB
002
  VISITOR MESSAGE
003
  PRIVATE MESSAGE
004
  PUSHING BUTTONS
005
  PUSHING BUTTONS BLOG
006
  ALT
007
  PHO
008
  PAIR 1
009
  PAIR 2
010
  TWITTER
011
  TF'S MUSIC STUDIO
012
  PC DISCORD - #GENERAL
SEEN
151

OWN
151
DATA
CRY
AREA
QUIT
Reply With Quote

Relevant Advertising!

  #2    
Old April 23rd, 2016 (8:12 PM).
KetsuekiR's Avatar
KetsuekiR KetsuekiR is offline
Ridiculously unsure
Silver Tier
 
Join Date: Feb 2014
Location: Somewhere you couldn't possibly know.
Gender: Male
Nature: Timid
Posts: 2,438

On one hand, I can understand the view of the website owners. They need ads to be viewed since it is a method of income and that's always important. In fact, around a year ago, there was an incident where a German company took AdBlock Plus to court, claiming it was illegal to block ads that bring in money (here). The court ruled in favour of AdBlock, declaring that it is perfectly legal.

On the other hand, and this is what I support, the freedom to block ads should be a basic right, much in the same way that the laws that deal with spam (here). Besides, most ads that are thrown in your face are completely unrelated and rarely ever make you want to buy the product (at least, to me).

__________________
Signature by Marmoset
Reply With Quote
  #3    
Old April 24th, 2016 (6:03 AM).
Dawn-Berlitz's Avatar
Dawn-Berlitz Dawn-Berlitz is offline
love live/Final Fantasy fan also maki is mine
 
Join Date: Oct 2007
Age: 26
Posts: 195

i dont like ads what so ever especially when the computer i had when i was at a vo-tech school got hit with a nasty virus from an infected ad

__________________
Reply With Quote
  #4    
Old April 24th, 2016 (1:09 PM).
Dter ic's Avatar
Dter ic Dter ic is offline
(=^ェ^=)
 
Join Date: Sep 2012
Location: UK
Gender: Male
Posts: 519

It should be no surprised to any average user that if some website offers a bad experience by hindering people from viewing content by stigmatizing them for their choice to block adverts, then I wouldn't visit them again when there are plenty of other sites that do the same thing for free.

Rather than waste your money on putting measures to block ad blockers, it may be better to just ask nicely for people to support you by allowing donations/ subscriptions when they visit your site. The Guardian does this well.

Reply With Quote
  #5    
Old May 2nd, 2016 (7:05 AM).
Micael Alighieri's Avatar
Micael Alighieri Micael Alighieri is offline
Helix Boo / Lord Kaktus, ex-member from Whack a Hack!
 
Join Date: Apr 2008
Gender: Male
Nature: Lonely
Posts: 95
Send a message via Skype™ to Micael Alighieri

It depends of the degree they use the ads, it's not the same a site where you'll have four pop ups on your screen than a site that only have some inoffensive and inocuous advertisements. Also, if the site shows or offer protected content as their sole goal (like online streaming), they shouldn't be allowed to block the aplications.

__________________
John 3:16
For God so loved the world that He gave His only begotten Son, that everyone who believes into Him shall by no means perish but have eternal life.

Acts 2:21
And everyone who calls on the name of the Lord will be saved.

I believe in Jesus Christ my Savior. If you do too, and aren't too scared to admit it, then copy and paste this into your signature.

Jesus is Lord!
Reply With Quote
  #6    
Old May 8th, 2016 (7:54 PM).
Starry Windy's Avatar
Starry Windy Starry Windy is offline

I'll standing strong.

Crystal Tier
 
Join Date: Dec 2012
Location: Somewhere in the islands.
Age: 23
Gender: Male
Nature: Modest
Posts: 6,356
Send a message via Skype™ to Starry Windy

Even though I understand that sites needs ads to survive, that doesn't mean that they have to force anybody to disable the adblocker if anyone wants to have access to the site, considering that adblocks can be useful for me in case I don't want to see some spywares and viruses.

Besides of that, such policies could backfire if the ads inside it happens to contains spywares and whatnot, which causes more damage and makes users tend to staying away from the site even further. In fact, from some articles that I've read somewhere, I know a certain site that have suffered hard after putting no adblocker policy and have to close down months later...

__________________

PC | LV | MyAnimeList | My Pairs | PC Family | PC Blog | Adoption Center | Discord | #TeamTrivia
Reply With Quote
  #7    
Old May 17th, 2016 (6:03 AM).
kerbingamer376's Avatar
kerbingamer376 kerbingamer376 is offline
Certified Lucariomaniac
 
Join Date: Feb 2016
Location: Cyberspace
Gender: Male
Nature: Relaxed
Posts: 323

I think blocking adblock is a bad thing, because if adblockers want to support the site, they'll disable adblock anyway (like I do on PC).

__________________
geek | I don't have a 3ds | #teamlitten | my blog | My music | Soundcloud
Reply With Quote
Reply
Quick Reply

Sponsored Links
Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -8. The time now is 5:32 PM.