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Old April 23rd, 2016 (6:50 PM).
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For news publishers the world is constantly ending – not only in over-caffeinated headlines but behind the scenes too. It’s always been so, from Gutenberg to Wapping riots to the internet and the painful conversion from print to digital.

The latest Imminent Apocalypse is the dramatic rise in the use of adblockers – particularly new innovations in adblocking in the coveted mobile space, even at the network level.

Some news publishers have formed a small vanguard with what many business-folks might consider the ‘obvious’ response: to ban or attempt to ban users who consume their content without seeing their ads. In October of last year German publisher Axel Springer banned adblocking users from the popular Bild news website; in December Forbes put in mechanisms to impede content access to adblocking users; in February of this year Wired instituted adblock ban techniques; and in October of 2015 the City AM financial news website likewise ‘scrambled’ content for adblockers.

In all cases the warnings presented to the user instructed them to whitelist the site in their adblocker – or go away. In all cases there are various tricks, including the use of ‘reading’ mode and private browsing, which allow users to get round the blocks; but I thought it might be interesting to see how the sites in question are faring in the wake of their adblock ‘blockades’, according to internet monitoring service Alexa.
More here with graphs:

On a similar note, sites that detect adblockers could be illegal in Europe, according to some legal documents.

Does this news really come as a surprise though? Sites that deter users by blocking adblockers, which have perfectly legitimate uses (Such as spyware prevention, phishing protection, and a basic antivirus, among other things), are all over the web, yet they're not realizing that they're only hurting themselves by turning away potential visitors. What do you think of this?

In addition, what about sites that detect adblockers? Should they be illegal? Who do you side with, Europe's law or the publishers of these websites that use this technology to serve data to potential customers?
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Old April 23rd, 2016 (8:12 PM).
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KetsuekiR KetsuekiR is offline
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On one hand, I can understand the view of the website owners. They need ads to be viewed since it is a method of income and that's always important. In fact, around a year ago, there was an incident where a German company took AdBlock Plus to court, claiming it was illegal to block ads that bring in money (here). The court ruled in favour of AdBlock, declaring that it is perfectly legal.

On the other hand, and this is what I support, the freedom to block ads should be a basic right, much in the same way that the laws that deal with spam (here). Besides, most ads that are thrown in your face are completely unrelated and rarely ever make you want to buy the product (at least, to me).
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Old April 24th, 2016 (6:03 AM).
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Maki-Nishikino Maki-Nishikino is offline
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i dont like ads what so ever especially when the computer i had when i was at a vo-tech school got hit with a nasty virus from an infected ad
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Old April 24th, 2016 (1:09 PM).
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It should be no surprised to any average user that if some website offers a bad experience by hindering people from viewing content by stigmatizing them for their choice to block adverts, then I wouldn't visit them again when there are plenty of other sites that do the same thing for free.

Rather than waste your money on putting measures to block ad blockers, it may be better to just ask nicely for people to support you by allowing donations/ subscriptions when they visit your site. The Guardian does this well.
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Old May 2nd, 2016 (7:05 AM).
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Micael Alighieri Micael Alighieri is offline
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It depends of the degree they use the ads, it's not the same a site where you'll have four pop ups on your screen than a site that only have some inoffensive and inocuous advertisements. Also, if the site shows or offer protected content as their sole goal (like online streaming), they shouldn't be allowed to block the aplications.
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Old May 8th, 2016 (7:54 PM).
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Even though I understand that sites needs ads to survive, that doesn't mean that they have to force anybody to disable the adblocker if anyone wants to have access to the site, considering that adblocks can be useful for me in case I don't want to see some spywares and viruses.

Besides of that, such policies could backfire if the ads inside it happens to contains spywares and whatnot, which causes more damage and makes users tend to staying away from the site even further. In fact, from some articles that I've read somewhere, I know a certain site that have suffered hard after putting no adblocker policy and have to close down months later...

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Old May 17th, 2016 (6:03 AM).
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I think blocking adblock is a bad thing, because if adblockers want to support the site, they'll disable adblock anyway (like I do on PC).
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