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Developing a logo

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Developing a logo

Posted May 14th, 2014 at 4:05 AM by Hiroshi Sotomura
Updated May 14th, 2014 at 4:17 AM by Hiroshi Sotomura

So you've seen the post I've made, right? We have a new logo and it's official now. :D

I wanted to accompany it with a pretty video that went through the various logos that PC went through over the years, right down to the official logotype we used for some of our very first forum styles (née "themes") but I couldn't, for the life of me, compose something that actually felt appealing. So, you know, why not do it in text instead?

We were working on an official logo?

The story goes that the PokéCommunity never really had an "official" logo… or did it? Our first PokéCommunity styles back in 2002 had a way of writing "Pokémon Community" in just about every forum style and it was practically a given that we'd use it. This logotype was written in Silkscreen and looked like this:

Mind you, we used it consistently… until I did the ultimate sin and made a forum style that didn't use it. As you'll notice, every forum style uses a completely different header that has the words "The PokéCommunity" or some variant of it, plus our slogan.

Poké Link Live

It wasn't until 2006 when we had a shot at trying to formalise an "official" logo. This was created by myself and was only really made to be used in a "Poké Link Live" forum style…

And our occasionally-appearing head honcho, Kwesi, made an appearance to tell me that he really liked it! Sadly, when asked to make a vector version, it didn't look so good so ultimately, we decided to put it aside for more important things. If you've been paying attention, it's actually based off the "Windows Live" orb Microsoft used briefly.

Forever Standing

The "Forum Has New Posts" icon used in 2008's "Forever Standing" was designed just for that, but I later received a request to design it as our favicon—which meant we'd finally be getting a proper logo, right? So I made the design that has since become part of The PokéCommunity's favicon right up until this year. So if you bookmarked us, your favorites icon might have resembled a smaller version of the above image...

A logo just for Twitter

Social media in 2009 sounded like the next big thing. It came. So did a new logo, also of my own creation.


Turned out that the Forever Standing logo didn't look right when used there, so why not design a new one?


None of our previous attempts at logos worked for Facebook nor Google+, so this came into play at some point:

Apparently, the Poké Ball with a black top might just set off some alarm bells. Play it safe with the bottom of the ball shaded instead!

Kip's new concept

Thanks to a keen PokéCommunity member named Kip (who mind you, is pretty decent at making graphics too), Rukario pushed out a logo that would stick with us for a little while. Its first use was around 2011, I think, and was rolled out into our mobile design and some of our icons.

This logo was also used in some of our event promotion images, like the PCX Get-Together's.

The problem

The biggest problem is that now we had logos used inconsistently across all of The PokéCommunity. Our favicon used the Forever Standing logo. Our Twitter logo used something different entirely. Our (currently broken) mobile app used Kip's logo. The result? A jumbled mess and no visual identity whatsoever.

Design brief

From the design brief I wrote at the start of the year, on making a new logo because we had way too many logos:
As part of the design part of the rollout, I think we need to sign off on a proper logo, one that's used in every part of PC. Such a logo should have a consistent design where ever it's used, should have a standard set of colours across everything (whether standard or negative) and needs to look appealing. (It also needs to avoid stepping on The Pokémon Company's shoes.)

It'd need to be adaptive to suit where it's put. The base image might need to be completely square so that it fits certain use cases:
- Twitter rounds the logos
- Facebook uses proper squares
- iOS 7 icons are rounded
- Instagram has circular logos
- In some uses i.e. footers, it may be required to be inverted

Use cases:
- Social media networks
- Favicon
- The footer?
- It would not be required to be used in any of PC's styles.

Then came February

And then it happened. I was sick of not being involved enough with The PokéCommunity (mind you, I had other things happening in life) but we got these:

The draft logo.

A negative.


Logo inverted.

Logo on dark.

And there you have it.

2014 © The PokéCommunity
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  1. Old Comment
    derozio's Avatar
    And it looks sexy as hell. :]
    Posted May 14th, 2014 at 6:21 AM by derozio derozio is offline
  2. Old Comment
    Shining Raichu's Avatar
    Frig that's awesome. I think I like the one at the top of the post better though :P
    Posted May 14th, 2014 at 9:31 AM by Shining Raichu Shining Raichu is offline
  3. Old Comment
    Achromatic's Avatar
    i only came here to steal the logo ;D
    Posted August 25th, 2015 at 7:51 PM by Achromatic Achromatic is offline

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