You've never heard of DQ?! ;_____; Here, loook.
http://cashcrater.files.wordpress.com/2008/04/dairyqueenlogo.jpg
http://in-this-economy.com/wp-content/uploads/2009/03/dairyqueen1.jpg
Etc, etc.
It's a fast food restaurant. And they made the original Blizzard ice cream treat. =]