Blarzigord is a character that was spontaneously created by Animus in an etherpad for an RP Fox and I were in when we were messing around. We started running with him, worshipping him as our tentacled overlord, more people joined in on the shenanigans and within a couple of days the Roleplay Corner had been taken over by a cult uprising that was leaking into other areas of PC.
Basically the mafia we are making is about a cult takeover in which followers of Blarzigord (mafia) try to take out the masses (innocents) and vice versa.