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Old November 15th, 2012 (7:29 PM).
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Xander Olivieri Xander Olivieri is offline
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Its more because the tournament announcement coincides around the announcement of the the Anniversary. Its common marketing strategy used by hundreds of companies. The Christmas Coke Commercials start in November. Some stores use popular characters from old cartoons that only surface a few times a year, but those never have anything to do with the cartoons.

We are about to celebrate the 10th anniversary of R/S and so far both of the things that came up recently have been made to help celebrate it. The actual sign ups aren't that far from the anniversary and it makes people look at it.