Google to Acquire Urchin

Started by Master Kwesi Nkromah March 30th, 2005 5:31 AM
  • 758 views
  • 5 replies

Master Kwesi Nkromah

"Pokéfan Kwesi"

Age 38
New York City
Seen April 8th, 2022
Posted October 11th, 2020
992 posts
19 Years
29th March 2005 Google Inc. yesterday announced that it has agreed to acquire Urchin Software Corporation, a California based web analytics company.

According to Google, it plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective. The acquisition is subject to customary closing conditions and is anticipated to close before the end of April.

Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance and is currently being used by MonsterCommerce, Accoona.com, Symantec Corporation and even the US House of Representatives, among others.

"We want to provide web site owners and marketers with the information they need to optimize their users' experience and generate a higher return-on-investment from their advertising spending," said Jonathan Rosenberg, vice president of product management, Google. "This technology will be a valuable addition to Google's suite of advertising and publishing products."

Although the financial terms of the deal were not officially disclosed, Google has reportedly paid $30 Million for the acquisition (via BattelleMedia) and fans have already started speculating whether the acquisition could be used to build a new outsourced service, using Urchin's On Demand technology, or to enhance existing Ad Sense publisher tools.
I thought it this was intresting because the pokecommunity uses urchin webstats. What do you think Google is going to do with it?

Kylie-chan

[span="background:#000; padding: 2px 10px;"][color=#C47399]NERF [b][i][color=#789DED]THIS[/color][/i]![/b] [color=#F7E1EE]♥[/color][/color][/span]

Age 29
Non-binary
New South Wales, Australia
Seen December 3rd, 2022
Posted October 5th, 2016
14,976 posts
18.7 Years
Er, deoxyman:
1. Don't spam please, use at least 4 words in a post.
2. If you've read the post, Kwesi quotes what it is. @[email protected]

Hmm, maybe they wish to put the more popular sites up the top~ =3 I dunno, I'm a total computer n00b XD
PON PON WAY WAY WAY

あの交差点で皆がもしスキップをして もしあの町の真中でてを繋いで空を見上げたら

TSS_Killer

The (6) Train BCCS Owner

Age 34
The Bronx, NY
Seen July 17th, 2022
Posted July 13th, 2015
220 posts
18.6 Years
I thought it this was intresting because the pokecommunity uses urchin webstats. What do you think Google is going to do with it?
I've noticed that most of the software and or web based items that Google acquires, it is usually improved almost immediately(ex. Picassa,Blogger). So I'd imagine a strong improvement in the next few months, adding features, stability, etc.

Kipkip

Join the Revolution

Age 32
Seen June 24th, 2007
Posted October 18th, 2005
968 posts
19.4 Years
I've noticed that most of the software and or web based items that Google acquires, it is usually improved almost immediately(ex. Picassa,Blogger). So I'd imagine a strong improvement in the next few months, adding features, stability, etc.
Yeah, that's what I'm thinking. Google is someway goning to inprove upon it and make it better than anything else.
Age 62
Male
Melbourne, Australia
Seen April 26th, 2018
Posted June 9th, 2014
11,439 posts
19.7 Years
Probably they'd have a sign-up for webmasters to get free stats thing, kind of like Sitemeter or whatever that other one people use is.


"One reason why mathematics enjoys special esteem, above all other sciences, is that its laws are absolutely certain and indisputable, while those of other sciences are to some extent debatable and in constant danger of being overthrown by newly discovered facts."
Albert Einstein

"What science can there be more noble, more excellent, more useful for men, more admirably high and demonstrative than mathematics."
Benjamin Franklin

"Mathematics, rightly viewed, possesses not only truth, but supreme beauty – a beauty cold and austere, like that of sculpture, without appeal to any part of our weaker nature, without the gorgeous trappings of paintings or music, yet sublimely pure and capable of a stern perfection such as only the greatest art can show."
Bertrand Russell

avatar and signature by FoxHound

ANNOY ME AT YOUR PERIL. I am becoming increasingly tired of the unmanly elitism and closed-mindedness of certain members who shall remain unnamed.