Oryx
CoquettishCat
- 13,184
- Posts
- 13
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- Age 32
- Seen Jan 30, 2015
Along with its current healthful-foods initiative in its theme parks, Disney will begin imposing strict new standards for food and beverage advertising on its boy-centric network Disney XD, during Saturday morning shows on Disney-owned ABC television stations, on Radio Disney and online. Disney Channel and Disney Junior, which are not ad-supported but receive brand sponsorships, also would be covered under the nutrition guidelines.
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Food and beverage advertisers who seek to promote their products on Disney's child-focused cable networks will be required to meet guidelines regarding serving size, calories, and fat and sugar content. The standards follow federal recommendations.
Disney's stricter rules won't take full effect until 2015, both to honor existing contractual obligations with advertisers and to provide companies time to reformulate products.
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What do you think of this as relates to the war on obesity and the increasing government presence in controlling what enters our mouth? I thought this might be a nice topic to discuss when I watched this on the news with my mother, who promptly scoffed and said that the advertisers aren't the ones driving the children to McDonald's and that parents need to take more responsibility for what their children eat instead of blaming fast food for advertising or offering unhealthy food.