I have the PC/Mac version, and I like it enough to put it in my signature ;P
The price is reasonable, especially since the subscription is now optional and the purchasable content is mostly aesthetic (costumes, pets, mounts, etc.). However the IC DLC was announced to be 2500 crowns (or somewhere near that) which is about $25, which seems a little pricey to me but I'd rather pay per DLC than pay a monthly subscription for free DLC (in which I'd only have access while being a subscriber).
I've been working on completing Cadwell's Gold, and once I finish that I'm heading to Cyrodiil and the Imperial City when it comes out later this month. I mostly do solo PVE and some group PVE (dungeon pledges and Craglorn), and sometimes I'll PVP.