And how is this going to work? Is it like making a Youtube video?
Since it's JKR's birthday (and Harry's) isn't she supposed to reveal more Pottermore stuff today?
No revealings, no. They already spilled some information out at LeakyCon about Pottermore, and they want to keep it a secret for when you experience it yourself. The Magical Quill promotion started today, though, which is the beta access promotion where one million people will gain access to Pottermore to shape it before it opens in October. Every day (excluding today, because it already happened today), there's going to be a clue on the main page for a very short period of time throughout the day. You'll have to figure out the answer and go to:
https://quill.pottermore.com/ANSWERHERE, where you'll be redirected to sony.com, and you'll have to find the quill floating around a bunch of other quills. Today's question was "How many breeds of owl are featured on the Eeylops Owl Emporium sign? Multiply this number by 49."
It's rather easy, but if you wait too long, it'll be gone. It floats on and off the screen. I catched it rather quickly, though, so I don't know how long it'll stay there. After that, you'll be able to register and sign your name in the book and choose between four generated username, which are a combination of two Harry Potter words with a number at the end. Once you've chosen, then they'll send you a validation email to the email that you've provided. This can take anywhere between the moment you successfully register to... well, it can take a while. Don't start panicking when you don't get the email. For me, I finished registration at 4:47 and didn't get the email until 6:02 AM. Some people who registered when the first clue was given still haven't gotten their email. I do have to say, don't bother trying to request a username or password. It won't work unless your account is validated. The email is just a validation, thank you email thanking you for registering and listing the conditions of registering early with a validation link below it:
"A million registrants are going to be granted early entry into Pottermore to help give it the finishing touches, and the exciting news is that if you validate your account quickly, you could be one of the lucky few selected. Please be quick because places are going to be allocated on a first-come-first-served basis*."
Then when you get the email, you click the link on it to confirm and sign in. Make sure you click it as soon as you can; the sooner you validate it, the higher your chances are at being chosen for early access. You don't gain access to it yet, though. You'll see one of two notices. I can't remember the first one, but it's for people who aren't positively getting access to the beta. Since they have a limited number of beta positions available, they can't give it to everyone - they're splitting the amount of people up gradually and inviting them over the course of the beta leading up to the end of September and starting today. If you do have access to the beta, and there is a seat for you (it comes at first come, first serve basis), then it'll say: "Congratulations! You've successfully validated your early access Pottermore account. You will be one of the lucky few to shape the experience before the site opens to all in October. You may have to wait a few weeks for your Welcome email to arrive as we can't let everyone into the Beta site at the same time. We look forward to seeing you."
But I imagine it'll be hard for some people to get the quill at all. The quill appeared around 4:30 AM EST. Luckily some higher power made me wake up around that time and, alas, it was there. Around 5:13, Day 1 closed registration. So, as you can see, there's only a short period of time that you'll be able to find the quill. I imagine it won't be there the same time tomorrow, though. Otherwise, it'll become too easy, I'd say. More information here:
https://insider.pottermore.com/