Google unveiled a new logo today

http://www.theguardian.com/technology/2015/sep/01/google-logo-history-new-doodle-redesign

Google's previous logo had only lasted two years, but this current logo change is their second overall major design change to the logo. So what do you guys think of the logo, or the general direction Google is taking under the new logo?

Honestly? I hate it. But maybe I'm just partial to Serif fonts. :)

Guess I'm more indifferent to its logo as I don't have strong feelings against it or for it. I can see myself warm up to it as time passes, though.

This is going to take me months, if not years to adjust to this but man what a shock to revamp like that so unexpectedly. I was so used to the original Google logo that it'll just feel weird to me seeing a completely new font on it. At least the colours are still in the same places of the logo which is acceptable.

I dunno why, but I've always been picky about when a company changes their logo/branding, and Google's new mark is no exception. While their previous wordmark wasn't all that great either, it at least looked a little more professional with the serifed font, whereas this new sans-serif logo looks like it could've been whipped up in Microsoft Word in 30 seconds.

Below are a couple of the other ideas they had when developing the new brand, and if they really wanted to stick with the sans-serif font, I think the one at the very bottom (the one that's partially cut off) would've been much better than what they went with.

At the very least, they are finally going to have a favicon that makes sense and is immediately recognisable, instead of using the second g, the one that is in lowercase and in such a thin font that is really hard to read.

I find the Google logo change surprising and unexpected. I guess it might take months for me to getting used to it, but at least they kept some familiar things like the brand's color and the last 'e' tilting. The new favicon might look pretty nice, as well.

Looks like they just changed the font of the logo.

You expect anything less? Not like they're gonna drop the colors or anything.

It was apparently said that the new logo is going to be more mobile-friendly since Google had noticed more people had been focusing on mobile internet as opposed to a big computer screen and they wanted to acknowledge that.

It looks better from a design perspective, imo. The current one. I'm not exactly a serif fan myself, tbh. Those extra bits at the ends just bug me most of the time. :p Definitely liking their new flatter, simplistic and elegant design.

I kinda dislike it, it just show bouncy balls after the handle writing GOOGLE, then make a G and that's that

It looks... kind of awkward I guess? But I'll get used to it in a while.

It sure seems like everyone is trying for a simpler logo these days. I think I actually like it. In a strange way.

I don't mind the logo. It's not like this is the first time they've changed it and it won't be the last. I think I'm already used to it. I do prefer serif fonts but this doesn't look as bad as a lot of people are making it out to be.

However the favicon is awful. It's hard to tell what it is because of the stark colours and it's such an eyesore on my tab bar. :'( I wish they'd just gone with the blue G instead.

i just wish it wouldn't have altered how it shows up in my bookmarks