Camp Pokemon iPhone App from Nintendo?

Just trying to help my frustrated seven year-old Pokemon fan son out. In the latest issue of National Geographic Kids (November 2014), there is a full page add for "Camp Pokemon," an iphone/ipad app from Nintendo. It says to go to pokemon.com/camppokemon for a free download. I went to the site and nothing, just a busted link. No info on Google or anywhere about a Camp Pokemon, even in the iTunes store.

Has anyone heard of this?

Gonna shoot this over to one of our Pokemon-related areas. Your question can be answered better there than in the general gaming area.

A google search now shows results describing this Nat Geo ad. Several of them also currently state the website isn't up and running.

Looks to me like somebody goofed and ran the ad early, or there's something delaying the app/site launch.

Tek makes sense; I definitely agree.

It should be interesting to see what it could possibly be for, though, especially since the app is seemingly affiliated with National Geographic?