Actually prior to the World Cup, I barely knew a thing about soccer. Now, I'm pretty much up to date on all of the best players, teams, and countries in the world. As a big fan of sports in general, I'm always open to trying out new ones, and so far this WC has been extremely fun to watch. I think it's because so much is riding on every match, though - I've tried watching a regular soccer match during the year, and I think I fell asleep halfway through. d:
To answer the topic's question, yes I've been watching it since the beginning, mostly with my dad.