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[News] Blizzard says World of Warcraft is not using generative AI content

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  • Artificial intelligence and its uses in games remained a hot topic in the industry during the Game Developers Conference in March. And while some studios were touting AI-generated NPCs or AI-driven level creation, Warcraft franchise director John Hight was a bit more conservative.

    We spoke with Hight following his GDC talk on the last 30 years of Warcraft, and he's the one who brought it up. We asked him what he thought the most exciting thing going on in the industry outside of Blizzard was right now, and AI was his answer. But specifically, the kind of AI game developers have already been using for years, and which is gradually getting better and more effective at freeing up developers for creative work.

    "We have used machine learning to help do things that people either can't do or it's very cumbersome to do," he said. "The fitting of armor on characters, you see how many different characters we have. Our artists used to have to go through and they'd build it for human form and then they'd have to go and retrofit all these things for all the various body shapes and horns and big snouts and tails and all of that. That is just not particularly fun work for them. A few years ago, we said, 'Can we use machine learning to help at least get it to a point where 90% of the work is being done for them and then they can fine tune it?' And we went about that. It's actually worked out really well. It's allowed us to make a lot more different armor. The artists love it because it's like, 'Oh, thank God you got rid of the grungy part of what we're doing."

    "I am the son of an aeronautical engineer and a fine artist. My mom was the aeronautical engineer and my dad was a fine artist…So I have that appreciation for the creative process, what an artist goes through in their imagination. I think the artists on the team have a fear that the AI will be deployed to take them out of a job and they certainly don't want their work to be used without their permission or without credit or whatever else, and so I think we're all sorting that out. The rights issues, the how far do we use this technology, but we're not using it. We're not using generative AI within WoW."


    Says they won't do it now, but betting in the future for WoW they might... :P
     
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  • I appreciate that they're not doing it right now, but Blizzard don't exactly have the best history of not being scummy so I'm not going to hold my breath for that to continue. I sincerely hope it does remain the case, but they wouldn't be the first company to say they aren't using generative AI only to be outed as using it three months later.
     
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