I'm not sure how things work over in the US but over here, the mobile business is a really, really huge deal. Most people have mobile phones on a contract. Seriously, in my age group, about 95% of people have a price plan with whatever provider they use. This means that they're constantly targeting people like us so we can switch providers or, if starting off, go to them. As the iPhone is supposed to be exclusive, I hope it's only available on a limited amount of providers because if too many people start getting it, it'll lose it's exclusivity and it'll become less attractive to me. Similar to Blackberries currently.