Hmmm don't. When I played I had no fun, and I didn't make any friends. Even if you did make friends I don't think it's something you'd want to get into. They all take the game very seriously, and only level and stuff. I guess you might be that type of person, but to me leveling should not be the only purpose, as you have a cap. And it just sucks when you have nothing else to do.
I so want to make a game. My game. You can do all the crap you do in WoW, or you could live life in your own little world. :'D