pkmin3033
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The $60 base line has been a thing since 2005. However, 2K are looking to change this with NBA 2K21, which will have an RRP of $69.99/£64.99 when it releases for next gen consoles. According to IDG Consulting CEO Yoshio Osaki, more publishers are also considering adopting this price model. Speaking with GamesIndustry.biz after this announcement, he had this to offer:
This echoes Shawn Layden's comments last month, where he begged for price elasticity to keep up with the running costs of making video games. And, whilst this represents only a 17% increase - far lower than other industries - it also ignores the profit generated from exploitative practices such microtransactions and lootboxes, and the money that can (and often is) made from DLC and season passes, which have been circumventing the $60 price tag since it came into effect. Practices that will in no way cease once prices go up, especially with AAA titles.
Let's discuss! Is a price hike something you're prepared to put up with? Is it even deserved? What does "value" look like with a $70 price tag attached to it? Will this be a new norm for games pricing, or will it regress back to the $60 price tag after a few publishers try it and ultimately fail to garner expected sales figures?
Source"IDG works with all major game publishers, and our channel checks indicate that other publishers are also exploring moving their next-gen pricing up on certain franchises," he said.
"Not every game should garner the $69.99 price point on next-gen, but flagship AAAs such as NBA 2K merit this pricing more than others."
This echoes Shawn Layden's comments last month, where he begged for price elasticity to keep up with the running costs of making video games. And, whilst this represents only a 17% increase - far lower than other industries - it also ignores the profit generated from exploitative practices such microtransactions and lootboxes, and the money that can (and often is) made from DLC and season passes, which have been circumventing the $60 price tag since it came into effect. Practices that will in no way cease once prices go up, especially with AAA titles.
Let's discuss! Is a price hike something you're prepared to put up with? Is it even deserved? What does "value" look like with a $70 price tag attached to it? Will this be a new norm for games pricing, or will it regress back to the $60 price tag after a few publishers try it and ultimately fail to garner expected sales figures?