"We do always listen to our fans and their hopes and what they have to say about the game because it's really important. but if we just take their ideas and bung them into the game then that's not going to be very surprising for players, because they'll have already thought of those ideas. What we really try and do is listen to those ideas, but then take that and think, 'How can we use this to surprise players? How can we give them something new that they perhaps haven't thought of?' This time around, as an example, we've got the Alola forms. A lot of these are Pokémon from the Kanto region that people are really familiar with, but now we get to see this new form, these new evolutions, and by doing this we're able to provide them with a surprise that they never even thought was possible." — Junichi Masuda