fix'd for you.
I, myself ~ block ads; but don't anybody ever come to figure that what you're doing is anything different to software piracy. There's no justification other than a sense of entitlement that you should receive a product or service without having to contribute anything to it. AdblockPlus actually prevents the ad from loading; so there's no revenue at ALL for people who visit the site with ABP; and so the whole "I'd never have clicked anyway" is just the safe as software pirates saying "I'd never have brought the game anyway".
↑ This == FAIL.
Because you're kidding, right? Right?
it is true that Mitchman put up the most stupidest (yes double superlative) justification for ad-blocking, which isn't even true, but you try to play the game putting up the fallacious argument that ad-blocking == theft. There's so many things wrong with that, beginning with the ethical approach to adverstising and stretching as far as the mode of operation of ad-blockers, that I'm even ashamed I have to try and explain it.
Regardless of whether ad-blockers suppress ads from the connection itself, there can be no theft, because it does not follow the very
definition of theft. Theft, as defined by either a dictionary or common sense, requires that one party, the "thief", acquires and adds to their property a something, let's call it the "thiefee", by removing it from the property of its righteous owner, the "victim". Ad-blocking in no way gives you something that was never yours. It doesn't even
give you at all-- on the contrary, if one were to put it up in legalese or similar terms, the most correct definition of ad-blocking would be "actively preventing the acquisition of items or goods, that were not established as components of the contract between the client and server, but pushed in a side contract by a third party". If anything, that sounds like something correct to do to me.
And let's not even bring up the piracy comparison. Where the heck did you get
that from? FOX? ABC? CBS? People who compares ad-blocking to piracy don't get how 1.- piracy works 2.- adverstising works 3.- ad-blocking works and 4.- internet communication works.
The "I would have never clicked the ad anyway" and "I would have never bought the game anyways" sets
don't even belong to the same market characterization! -- People who uses ad-blocking is people who selectively discard junk mail from A (for "Ad-provider"), which they
can do, and do it privately in their houses, which they
can do, and do not belong necessarily to the set of people not interested in B's (for "Blog") products/content because they're discarding A's promotion -- while
engaging with an unrelated firm B. That B receives payments from A is not something that the user has no knowledge about, nor has economic value for the client's decision to disregard their agreement with B -- which is
something not being carried out anyways.
As for the "I wouldn't have bought the game anyways" set, there can not be theft from them because, simply, the definition of the group implies that they're not moving currency towards A, neither with publicity nor without it. SO f they aren't doing it, they can't be doing it illegally.
One douchefail tried once the "ad-blocking == theft" approach by blocking Firefox users on the grounds that they used AdBlock Plus and hus caused a "loss of revenue" to his page. His arguments were ridden with fallacies and mistakes at the core concept of internet operations and even his definition of "revenue" which seemed to assume that the fact that a person watches an ad
implies or forces that person is legally and morally obliged to buy the product. To put it simply, he didn't last too long.
(Ad-blocking == theft ) == FAIL. Sorry to break the news to you. And welcome to 2009.