i...really don't see much "revolutionary" about this yet...especially since they don't speak a single thing about gameplay besides the "it'll take only 15 minutes to play" (though how you could take 15 minutes over 40 cards is beyond me, i would have to assume there's little or no strategy involved). distribution isn't revolutionary, it's the gameplay that makes something good
the invitation only thing is also a bit of a turnoff, sure its fine if you're one of those first 6000, but thinking about it, 6000 isn't much, especially when they're talking about having a worldwide marketplace. then as far as the mentor thing goes, it just seems like a way to leech money off other people. that also seems to be the only point they're going at
Kilos are overall kind of...wasteful, sure the box looks appealing, but the overall idea of the kilo isn't very solid. It's obvious that the kilo itself isn't being sold at 2.99. assuming it takes a cost of about $30, smack in the shipping of $4.95, and you get $35. a good reason Magic fat packs are popular is because it comes with more than just cards. you get a rolldown dice(or life counter), 2 boxes to hold cards, the checklist with spoiler, a corresponding book, and of course, the packs. i would honestly rather buy individual packs than buy in bulk, and if we're talking about competitive pricing in bulk, $90 over 36 packs = $2.50 per pack.
(this is, of course, disregarding the kilo for the first set, which includes all the cards (but seeing as it's only a starter set anyways...)) I'm a booster pack-type person, so i really don't buy in bulk much anyways though
overall the concept itself is interesting, though for a 15 minute card game, i don't think i'd be getting any further than the first set (just to try it out)