It's become quite a bit easier to raise Pokémon in Pokémon X and Pokémon Y than it was in past titles, wouldn't you say?
Mr. Masuda: Yes, because people are busy these days. They have plenty of other things to play with, and not just video games. We had the idea of making it easier to raise Pokémon since the early days of these games' development, to better fit with this environment where we no longer have as much time to dedicate to thoroughly playing our way through a single game. Besides, being able to raise Pokémon in as little time as possible means that you can enjoy battling using a wider variety of Pokémon.
Mr. Morimoto: Even in our past titles, we've been slowly adjusting the length of time needed to raise a single Pokémon to become shorter and shorter, but the threshold for battling still felt high for players. I'd guess there were those who still felt like they just couldn't quite join in and compete. By alleviating the amount of time and work needed to raise your Pokémon to their ultimate condition the way that you want to in Pokémon X and Pokémon Y, we've made it easier for all players to participate in battling.