What's next? Samsung TV sets? ¯\_(ツ)_/¯
I don't think I've ever seen a flagship device killed off as quickly as the Note 7 has. But if it's dangerous for consumers, I can see why. The device was very promising with its specs, but the testing wasn't sufficient enough. They wanted to get the device out fast enough to compete with Apple, but in the end the speed was not worth the sacrifice.
This will hit Samsung hard.
*Note 7, not S7. The S7 is safe.
I guess perhaps Samsung is in the midst of working with retailers to remove and return/destroy any current advertising for the device and to send back the in-store demo units so they can be destroyed.
Hard might not do it justice. Samsung as a brand (and not just Note) is almost synonymous with explosion right now and people are actively avoiding their products beyond the Note 7/smartphone stuff. Although Samsung is still 'too big to fail', this is also happening when Samsung had just managed to win back customers into the Samsung fold. This might be enough to send them way back that they could be looking at Sony's level in the near future.
Even with the product nixed, the Note 7 saga continues.
Samsung's Galaxy Note 7 Smartphone Banned From All US Flights
I hope this will eventually make the stubborn people turn in their Note 7 already. There are surprisingly a lot of people unwilling to do so because it's 'the best phone available' and they also think that they're one of the lucky ones without an exploding phone.