Hmmm this is a hard one to answer.
First things first, I've been a drummer for 12 years now so as soon as I hear drums that I really like, I'm all in. I remember the first time I heard Avenged Sevenfold's Nightmare I instantly got hooked on the album solely for the snare sound. Having said that, I'd much rather listen to a song with a very simple beat that compliments it perfectly than a crazy 300 BPM double bass drum that just sounds excessive.
I think in general though, music to me is about feeling. If a song can get me to feel something, I'm taken. When I first heard Wait for it, from the musical Hamilton, as soon as he got to "Love doesn't discriminate between the sinners and the saints" I was like you had no need to hit this deep, man.