Who will come after Ash

[FireSnow]

His story won't end as long as there is money to be made from using his character to advertise the Pokemon. And there still is.

I agree Sable, i think it'll be awhile before Ash's story ends. I'm just saying that once there isn't money to be made off his story anymore they will have to move on, whether that be shutting down Pokemon in general (not very likely) or beginning a new story with a different trainer (more likely) so as to generate some new buzz in the Pokemon community and make just a bit more money before finally fading into the background after a few more years. That's how I view it personally anyways.