I'm not in the UK, but I can understand the frustration with not getting the fun promo's that us in the US get. After the release of Pokemon Colosseum, I got the bonus disc at a store for 2 dollars US. I think the 2 dollars was more than worth it for the Jirachi, who is one of my favorite pokemon ever, playability and story wise. However, paying 30-40 dollars for poke-channel wouldn't be something I'd be willing to do. I guess going out to rent it would be the best choice.
Later on in the US, I hear that people are going to be handing out promo e-reader cards that contain both Jirachi and Deoxys in promotion of the new movies.
P.S. MysticSwampert... I'm jealous of your sig... I want a shiney Metagross so bad :badsmile: Oh well... guess I'll be happy enough with my shiney, soon to be crobat