should only take a little while, all i can suggest is try again later..
Also make sure you already have an account established at ], if you don't that could be a reason why.
If you haven't yet, in your Pokemon X/Y game, go to the PSS, the yellow bottom screen that shows your friends//passerbys etc, open it's menu and choose Game Sync and set up your Pokemon-gl account.
If you have already, I'd say just try again later, there's absolutely no reason why it should take "30 minutes", yet alone 1 minute