I'd go with strangerhypno's suggestion on this one... especially if the sticker doesn't seem quite right.
I'm only familiar w/ USA DS cartridges (which display differently than European ones).
Edit: the sticker placement itself may be a minor factory defect, but I still have no clue how EU DS cartridge labels supposed to display. Also, the Nintendo seal for EU is different from US (only familiar w/ US).
If it means anything though...
Back Pic: after carefully reading the coding on metal strips, the strip appearance/lengths itself, and the patent stamp.. those have nothing flagging.
- But beyond that, I have no clue.
... sorry wish I could help more.