It's not. -pouts- I really despise the dub. I just do... If you saw the original you'd agree.
But anyaw, my favourite charactors are Ichigo [Zoey] and Pudding [Kikki - And that's how you spell it according to 4Kids]. Pudding is amazing, and if you've ever seen the episode Memories of Mother! Onee-Chan is in Trouble na no da![Episode 20; Dub name Daughter of the Year], you'd agree. I almost cred when I saw that they cut out the part at the end, where Pudding sees her mom and the teacher in the clouds.
And my favourite couple ish.... PuddingxTart! They're soo cute together - Tart, the touch-me-and-I'll-bite little chibiko [Runt in Japanese... There's this funny scene in the original with Ichigo screaming it at him xD] ad Pudding, the hyper I-love-you-all optimist. And Tart denies it. He is soo cute!