If ratings aren't something to be concerned about then why did writers change so many elements of the show from BW to XY, almost as if they were a bit desperate?
Considering past seasons, yeah, it's a flop.
Crayon Shin-chan has been running since '92 but it still gets to top 3 everytime. Hell, Sazae-san has been running since '69, so we can't even blame time here.
XY barely manages top 10, and that's just every other week.
I think you can't really compare with anime of the season because they don't have the same recognition as something that's been running for 20 years unless there's a huge hype, not to mention they're usually 12 episodes long.
I guess the ratings could be worse, but if they don't watch out it'll only go downhill.
I also read in Dogasu's backpack that the ratings for the Hoopa movie were so bad they didn't even try advertising the last movie much, probably to save budget. Also, Dogasu noted that CoroCoro's been showing an unusual desinterest in pokemon.
He literally said on Twitter:
CoroCoro clearly doesn't give any more ****s about Pokemon at this point.
And:
Not that this is a surprise or anything but the marketing for the Magearna movie has been waaaaay more low-key than that of the Hoopa movie.
I honestly don't think those are good signs.