I'm actually quite surprised that it actually got announced in English this early this time.
Usually they are very slow.
But I am very disappointed with the English logos, although it makes me a little happier knowing that they kept the symbols and that they actually put any effects into the logos this time...
But seriously, is it
that hard to make the logos as good as the Japanese one, is it?
The Japanese writing has always had a great appeal to many people. It is a different style from the regular English alphabet, and because of this it gives off a more unique appearance. So, I agree the Japanese logos are really nice, but the American logo isn't too bad either, I rather like it compared to what we normally see in released games.
As true as your points may be, I'm actually very disappointed with the looks of the logo just because of their effects and colour, not the font itself or anything, and I'm pretty sure a lot of people agree to this point that it is the colour and the effects that made the English logos not as good as the Japanese one, even though comparatively, the English logo isn't half bad either...
Just look at this:
And then look at this:
Now, you people tell me which one you think is better looking...
What I can see from this that made the English logos not as good, and what needed to be done to make it look as good as the Japanese logos is:
1. The English logos need to move the symbols more to the right, so that they don't get so covered.
2. The English logos need to have set the font to a thinner level, but made the overall font bigger than this by creating a much bigger border, just like the Japanese one.
3. The English one needs to use the same blue+darker blue and red+darker red fill effect that was used to fill the word 'Pokemon' in the Japanese version, and use that to fill the writings HeartGold and SoulSilver, not the fill effect they used now...
By the fill effect, I mean both the colour and the patterns (if you look closely) rather than the plain light to dark to light transition in the English HeartGold and SoulSilver writing.
4. Most importantly, they need to have the huge outline like I spoke of before, coloured golden and silver, which should be
fatter than the HeartGold and SoulSilver writing itself.
If even the last three steps were implemented, I would love the English logos as much as I love the Japanese logos.