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In my opinion your not missing anything. Just a recent Meme trying to get more attention. It feels like it's less about the actual gorilla and more about this Personality the Meme has created. Watching the actual video shows a human child was in real danger, and perhaps using a tranquilizer...
I agree the design is really good. But Harambe should not be interjected into the Pokémon world. It would open up a world of pandering to the internet community, and that's beneath Nintendo and Game Freak.
The official SM site has been updated. It now features Zygarde's core & forms in the Pokémon section. Zygarde will definitely be playing a role in the story, especially given the description "There are many more Cells than there are Cores, and they exist all around the Alola region".
Thoughts?
It's fun to do it this way. Also how someone else mentioned, not to plan your team out too far in advanced so you can have fun experiencing new pokemon.