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To me, it didn't matter much. I mean, Ash aging backwards was definitely a downfall, but it's okay. At some point, it's okay for people to experiment something new.
Edit : You gotta check out the reactions of Japanese people on this.
They sure are funny as hell!
Personally, the first time I saw Ash's new Alolan look in the poster, I'm not quite fond of it. However, it seems to grow on me after I watch Sun and Moon anime most of the time, except for some slapstick moments in particular.
I remember that awful poster as well, but I guess my initial bad reaction to SM Ash was the way his face was expressed when doing the Electric Z-Move pose. Still, I have a sour feeling towards his face because of how weird he looks with the new art style, yet other characters seem to look better than him.