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Ive got several shinies before 40, if you can't continue your streak further than I would suggest just sitting there and resetting, it will take a little more time and repels but you will get it eventually
35 is okay, but you need to reset a lot to find a shiny at that number. My friend was really really patient and found a shiny as quick as early 10's. But, the chances do increase a bit when you are in the 40-100 range so try to top at least 40 first and be careful at 35 if you keep breaking them. Hope you have some better luck. ^^
Chaining is just using the pokeradar to see the same pokemon in a row and if you see about 40+ in a row, then sparkling patches containing rare shiny pokemon (same species that you've been seeing ;P) might appear. Though this may seem cool, it's sorta tricky and there's quite a few rules to follow in order to increase you chances of seeing the same pokemon so many times. Chaining ain't for the fainthearted either btw. D;
Correct me if im wrong but doesn't the chance of seeing a shiny go from 1/8192 to 1/50 when you reach 40? I remember someone saying it's a 2% chance at 40.