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Caught a link of this finally but I didn't know where it put it.
WB Drops Kids at Behest of Affils
John Consoli
MAY 31, 2005 -
The WB will drop its weekday 3-5 p.m. kids programming block beginning in January 2006, and at the same time will add one hour to its Saturday morning kids block, beginning its kids programming at 7 a.m. instead of 8 a.m. and running until noon.
The move is being made at the request of the network's more than 200 affiliated stations, which have seen the ratings of the weekday afternoon kids block decline steadily of the past several years.
In its place, the network will provide for its affiliates a two-hour "branded general-entertainment programming block," that will initially consist of off-network, syndicated programming, but which the network hopes will eventually consist of specially developed first run shows.
"This move will significantly increase ratings and revenue for both our station partners and the network," said Garth Ancier, WB chairman. "It will provide strong lead-ins for our stations' early fringe and access blocks, which should in turn have a positive effect on primetime ratings."
In making its announcement, the WB said the dynamics of the kids marketplace have become much more competitive since the network got involved in daily kids programming a decade ago.
"Cable networks such as Cartoon Network, Nickelodeon, and Disney Channel have changed the dynamics in the kids' business by programming virtually 24 hours a day, seven days a week, fulfilling to a great extent, the demand for kids' programming in the afternoons for viewers and advertisers."
Kids' WB weekday numbers were significantly lower than the Saturday ratings, thus drawing less advertising interest.
https://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000939148
So no way to catch up on your reruns of Pokemon, Yu-Gi-Oh or any other Kids WB programming now. Wonderful. It's bad enough with networks with their prime time obsessions for reality TV instead of much needed reruns, now this. Of course it was bound to happen eventually.
Besides beyond Pokemon and no Yu-Gi-Oh reruns since May? Hard to care period. Sighs, headdesk.
WB Drops Kids at Behest of Affils
John Consoli
MAY 31, 2005 -
The WB will drop its weekday 3-5 p.m. kids programming block beginning in January 2006, and at the same time will add one hour to its Saturday morning kids block, beginning its kids programming at 7 a.m. instead of 8 a.m. and running until noon.
The move is being made at the request of the network's more than 200 affiliated stations, which have seen the ratings of the weekday afternoon kids block decline steadily of the past several years.
In its place, the network will provide for its affiliates a two-hour "branded general-entertainment programming block," that will initially consist of off-network, syndicated programming, but which the network hopes will eventually consist of specially developed first run shows.
"This move will significantly increase ratings and revenue for both our station partners and the network," said Garth Ancier, WB chairman. "It will provide strong lead-ins for our stations' early fringe and access blocks, which should in turn have a positive effect on primetime ratings."
In making its announcement, the WB said the dynamics of the kids marketplace have become much more competitive since the network got involved in daily kids programming a decade ago.
"Cable networks such as Cartoon Network, Nickelodeon, and Disney Channel have changed the dynamics in the kids' business by programming virtually 24 hours a day, seven days a week, fulfilling to a great extent, the demand for kids' programming in the afternoons for viewers and advertisers."
Kids' WB weekday numbers were significantly lower than the Saturday ratings, thus drawing less advertising interest.
https://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1000939148
So no way to catch up on your reruns of Pokemon, Yu-Gi-Oh or any other Kids WB programming now. Wonderful. It's bad enough with networks with their prime time obsessions for reality TV instead of much needed reruns, now this. Of course it was bound to happen eventually.
Besides beyond Pokemon and no Yu-Gi-Oh reruns since May? Hard to care period. Sighs, headdesk.