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The Stig - PC Site Admin
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CBS and Time Warner's Warner Brothers on Tuesday said they will close their respective UPN and WB television networks and jointly launch a new network in fall 2006.
The new CW network will be a 50-50 joint venture of the two companies.
UPN and WB, which both have focused on younger viewers, had their share of hits over the years including "Buffy The Vampire Slayer," "Gilmore Girls," and "Everybody Hates Chris," but neither was a big money maker.
"UPN was approaching a point where we were hoping to break even, and we were getting close," said CBS Chief Executive Les Moonves. "The long range plan looked far better with this (new network)."
Warner Brothers Entertainment CEO Barry Meyer said, "We saw coming down the pike a challenged landscape to keep (WB) alive. There's a very good chance that the (new) network will be profitable from the get-go."
The companies expect the network to reach 95 percent of the country.
Tribune Co. said its 16 UPN broadcast stations signed 10-year affiliate agreements with the new network. Similarly, CBS said its 12 UPN stations signed 10-year affiliate deals.
The two station groups reach 48 percent of the country. The companies expect the remainder of the affiliates to come from a combination of WB and UPN stations.
The CW will use The WB's current scheduling model, which consists of Monday through Friday nights from 8-10 p.m. EST; Sundays from 7-10 p.m. EST; Sunday from 5-7 p.m. EST outside of primetime. It will also include a Monday through Friday afternoon block from 3-5 p.m. EST and a 5-hour Saturday morning animation block.
Source: https://news.com.com/CBS,+Warner+to...026_3-6030437.html?tag=fd_nbs_ent&tag=nl.e433
The new CW network will be a 50-50 joint venture of the two companies.
UPN and WB, which both have focused on younger viewers, had their share of hits over the years including "Buffy The Vampire Slayer," "Gilmore Girls," and "Everybody Hates Chris," but neither was a big money maker.
"UPN was approaching a point where we were hoping to break even, and we were getting close," said CBS Chief Executive Les Moonves. "The long range plan looked far better with this (new network)."
Warner Brothers Entertainment CEO Barry Meyer said, "We saw coming down the pike a challenged landscape to keep (WB) alive. There's a very good chance that the (new) network will be profitable from the get-go."
The companies expect the network to reach 95 percent of the country.
Tribune Co. said its 16 UPN broadcast stations signed 10-year affiliate agreements with the new network. Similarly, CBS said its 12 UPN stations signed 10-year affiliate deals.
The two station groups reach 48 percent of the country. The companies expect the remainder of the affiliates to come from a combination of WB and UPN stations.
The CW will use The WB's current scheduling model, which consists of Monday through Friday nights from 8-10 p.m. EST; Sundays from 7-10 p.m. EST; Sunday from 5-7 p.m. EST outside of primetime. It will also include a Monday through Friday afternoon block from 3-5 p.m. EST and a 5-hour Saturday morning animation block.
Source: https://news.com.com/CBS,+Warner+to...026_3-6030437.html?tag=fd_nbs_ent&tag=nl.e433