JX Valentine
Your aquatic overlord
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- Seen Aug 19, 2020
Guide Last Updated On: June 19, 2009
On request, I've ported over a guide I wrote for another forum, with edits and shiny, new sections included. Feel free to ask questions if I've forgotten anything.
Introduction: The Theory of Reviewing
Reviewing is simply an open line of communication between the author and his audience. That is, it's a way of speaking to the author so the author can understand how he's doing with his work. Additionally, to review, the reviewer needs to say one thing and one thing only: what he thought about the work.
Now, okay, don't look at me and say, "Well, duh, Jax. We all know that." I know you know that. The problem is that not a lot of you know that there's a whole plethora of other questions that go into it that you, as the reviewer, need to answer in order to write an intelligent review.
Basically, the concept of what you think is actually a pretty broad category because it's possible to break it down into different other questions that all answer the same general topic. For example, the most basic questions that fall under this category are:
1. Did you like it?
2. Did you not like it?
From there, both questions have yet another set of questions underneath them: Why? What is it about the work that you didn't like? What is it about the work that you did? Why did you like or hate those particular parts? What about those parts didn't you like? Why? And it keeps on going back and forth between "what" and "why" until there's nothing left to talk about.
In other words, reviewing is quite possibly 50% analysis. (The other 50% is something we'll get into in a moment.) In order to effectively review, you need to ask yourself what works and what doesn't, why they don't work, and keep on going from there. In a review, you need to be as thorough as possible and quote from the story (or paraphrase) in order to give weight to your arguments. Otherwise… well, we'll talk about that in a moment too. Instead, let's turn to that other 50%.
See, while you're writing a review to let others know what you think of the story (assuming that that's why you're bothering and not for some sadistic enjoyment out of it), the other 50% of it must be to help the author. You're not the only one who's reading the review, after all. An author who genuinely wants to perfect the craft is and, through a good review, can learn from his mistakes, fix them, and become a better writer. Keep in mind that the writer has a natural bias towards his work (as in, a writer will always think that their work is either better or worse than it actually is), whereas the reviewer tends to see the work in a completely objective standpoint. In other words, you can see the mistakes that they can't. So, it's up to you to point out those errors, explain why they're errors, and tell the author how to avoid them in the future.
And so, with that in mind, let's move on to what isn't a good review.
Bad Example #1: The Shortie
Unfortunately, the following is a real review. I'm not kidding you. FFNet is notorious for this sort of stupid.
Okay, so, what's wrong with that? Other than the fact that it sounds like a mentally handicapped fourteen-year-old, I mean?
Um, there's no substance to it. Seriously, look at it for awhile. What does it tell you about your chapter? It tells you that the reviewer can't be arsed to write more than three sentences about your work. It tells you that you've managed to just barely entertain your reader enough that they can't find anything to say about your fanfiction except maybe one or two things. And most of all, it tells you nothing about how to improve or what you're doing right. (Really, it doesn't even do the latter. The reason why is because that reviewer could have missed the entire point of the character or story, but the author sure as heck can't tell.)
A review this is not. It's actually a borderline insult, although a lot of writers (myself included) take it anyway because at least we've managed to hold someone's attention for five seconds. Possibly no more than that, but it's something.
So, what can you do to improve if you're one of these reviewers? Find something to actually say. If you can only fill up a review in one line, then chances are, the writer is just as well-off if you didn't review at all. Look through his work. Point out areas that seem weak to you or struck you as being particularly enjoyable. Write about why they're enjoyable to you (or, if you're pointing out what you didn't like, why you didn't think it worked as well). Basically, do everything that I've mentioned in the introduction above. Just don't leave one-liner reviews, as they're not particularly helpful to the author.
Bad Example #2: The Grammatical Review
A lot of people on a lot of forums I frequent have this weird trend of leaving lengthy, quote-heavy grammatical reviews. While that's cool that you're learning, also keep in mind that:
1. Your review is meant to help the author. Don't just say that it's an error. Say why it's an error. As in, explain the rule of grammar or spelling that's being broken, the logic behind it (if you can), and how to fix it. Otherwise, the writer doesn't know what he or she did wrong or how to avoid it in the future, and your grammatical review ends up being useless.
2. LEARN ENGLISH GRAMMAR BEFORE YOU COMMENT ON ENGLISH GRAMMAR. This should really be one of those "no duh" rules, but sometimes, people tend to trip up.
Now, what the second point means is if you're going to make a grammatical review, chances are, you don't want to sound like this:
Or this:
Now, who can tell me what's wrong with those reviews?
....
Yeah. They're filled with grammatical errors. (I've put in bold and red all the ones that are.) Seriously, if you tell someone to be careful about their grammar, chances are, you don't want to have too many in your own review for the simple reason that if you do, bluntly put, you look like a hypocrite. Possibly even just as bad as the author. As in, what sort of lesson are you teaching the writer if you tell him to write in proper English, only to not follow the same advice?
So, the rule of thumb (aside from the fact that a grammatical review should explain why errors are errors) is proofread your review before you submit it. This can easily be done the way one would proofread a story: write it in a word processing (e.g. Word, Works, et cetera) document, save if you don't have time to finish, and post it later, when you have time. There's no reason why you should post the review right away unless the writer is stupid enough to do a chapter-a-day crapfic, at which point chances are you probably shouldn't bother with a grammatical review anyway.
Bad Example #3: The 10/10 (or Five-Star or Whatever) Review
In my time lurking and posting on various fic forums, I often come across people who attempt to sound as if they're giving a professional review. Oftentimes, those reviews end up looking like this:
Now, you wouldn't think those aren't so bad... until you realize something fairly important. First off, like the shortie, this barely even tells the writer why it's good, what parts worked, or that the reader even bothered to actually read it. Second, on top of that, it's also incredibly misleading. Numbered reviews have the unfortunately downside that is no one knows what the numbers mean. I mean, 10/10 or 0/10 are no-brainers, yes, but what about a review that's 9/10? 6/10? 2/10? What standards are the reviewers using to come up with those numbers? You really don't know, so the reviewer is practically pulling these things straight from his rear. Even a 10/10 review doesn't actually mention what standards the reviewer used to judge the fic. You would assume it's perfect in every aspect, but how did the reviewer determine that?
To see what I mean, let's look at another review that's got what has to be a completely and utterly arbitrary number:
So, what does the author take away from a review like this?
1. The reviewer thinks his story is good but doesn't say why. In fact, he's largely apathetic about the story.
2. The chapter just "ended." What does that mean? The reviewer doesn't like cliffhangers?
3. The reviewer is capable of pulling out a completely random number to express his lukewarm feelings for the story.
That is, the author, after reading the review, walks away with absolutely no information that can tell him anything about his story. He doesn't know what he did right or what he did wrong. He doesn't know whether this number is good or bad or why he missed all those other points. He doesn't know anything. In other words, the review failed.
Same thing with giving stars or certain seals in place of numbered ratings. If you're going to do that and keep the review short, then the author has no idea why his story earned that seal or that many stars or why it couldn't get something higher. He takes nothing away from a random confidence booster that really means absolutely nothing other than the reviewer's too lazy to put his opinion into actual words.
But let's say you tack a number, a seal, or a set of stars at the end of a lengthy review. Would it work then? Actually, not really. I admit to doing this in the past, and all I learned from it is that putting that kind of thing at the end of a review is incredibly obnoxious. It has the potential of boosting the egos of certain writers who decide to tl;dr your review despite the fact that you say it's good, and if you give them a low number, set of stars, or seal, then that means you're basically grinding your heel into their fanfiction, rather than attempting to help them. As in, a high number or whatever boosts the ego. The low end of the spectrum insults the author. Granted, bad reviews may hurt, but straight constructive criticism and frank honesty usually make up for this, whereas adding a number or a star set or whatever beats them over the head with the fact that you thought they sucked. Remember that your first goal in leaving a review is to tell the reader what you thought did and didn't work for their fanfiction and why. You do not need to emphasize the fact that you thought their writing was on either end of the spectrum.
How a Review Should Really Be Done
So, I've been sitting here for a long time, telling you what not to do when you review. How about the things you should do? How do you write a review, anyway?
Start off with the theory section. When you come across someone else's work, take a long look at it. Ask yourself the basic questions, then keep going with it down the line until you have quite a bit you want to say. Go into the work with a clear and open mind. You're reviewing for the sake of not only giving your honest opinion but also to help the author.
Every good reviewer has a different style. Some like to read through the entire thing and give a long, uninterrupted (as in, lax using the quote tags, although it may contain a few quotes here and there to serve as examples for clarification) review at the end. Some like to quote the entire post and make notes as they go along. Some like a combination of both. Remember, though, that if you go with the first option, you run at a risk of forgetting parts of the story or of not saying enough to cover all the points you wanted to get at, and if you go with the second option, you also have the risk of not fully understanding a passage as it stands as a whole. It's really up to you which style you want to use or if you want to try some sort of variant (as long as it works), but the end result is you need to be a careful reader and reviewer at all times. (I'd recommend a read through first before going back and rereading it again as you review. That way, you know the context of each piece of the story beforehand as well as an idea of what you want to say.)
After that, when you start to review, stop when you need to. Like actually writing a fanfiction, you have the option of using a word processing document to save your work. In fact, it's incredibly recommended to use a word processing document, as it's easier to spot errors in your own writing as you do your review than it is just writing in a post reply box. Also, you can save without submitting the review to the public, so if you need to get up for long periods of time in the middle of your review, you can without having to tell the author, "This review isn't finished yet, so I'll get back to it later" or "I don't have time to review, so here's a short review that's far inferior to the one I would have done." Please note that good writers tend to be patient, so there's no real rush in getting a review up (unless the writer is pumping out a chapter a day, at which point, as I've said before, it's probably not worth your time).
During the review, please note that not everyone includes the same information. Just because some reviewers point out grammatical errors doesn't mean every review needs to have one. A review simply states what you thought did and didn't work in the story. If you prefer to just review the story's literary elements (plot, description, characters, et cetera), then it's okay if you just do that without touching grammar and spelling as long as it's intelligent and longer than a few lines. However, I personally don't believe that it's a particularly filling review if you do the reverse and just submit a grammatical review, as that tends to be pretentious while completely ignoring the actual story and therefore point to a review (unless the thing is absolutely unreadable).
Likewise, as I've said before, if you're going to review, please do your homework before pointing out a potential error. That means looking up the rules of grammar before pointing out a grammatical error, knowing the canon before pointing out errors in the portrayal of canon, and generally knowing a bit about what you're talking about. This tends to be a "no duh" statement, but I've seen reviewers elsewhere that have attempted to review other people's stories while giving them completely false information, which then misleads the author and causes them to, yes, add more errors to their fanfiction. So, in order to help a writer, you generally need to have an idea of what you're talking about first. Remember that Google is your friend, should you be only somewhat certain about things.
Also note that a reviewer does not write the story for the writer. If you think a piece of the storyline doesn't work because of logic/violation to canon/failure to evoke a mood, tell them why and suggest a possible solution. If you don't like the plot because you think events could be better with (insert character here) and (insert plot point here), then chances are, you're trying to write the story for the author. Also note that describing an entire ending to a story and asking the author to write about that is incredibly lame. The author will write a story about whatever he wants to write, and it's not the reviewer's job to dictate to him what you want to see. Instead, it's the reviewer's job to tell the author what doesn't work with the story so far and why, if that makes sense.
At the end of the review, it's always good to summarize what you're trying to say. It's the conclusion, so you generally want to gather your thoughts and give your last advice or verdict before wrapping up. Rating scales tend to be used here (or throughout the review in general), but it's not really necessary – only something that emphasizes what you're trying to say. Please note that sometimes, rating scales tend to discourage the author if you build it imbalanced – as in, it either takes more steps to get to the top of the scale than to the bottom or the scale appears to be generally harsh. You're here to encourage the writer to get better if at all possible, so the conclusion is really where you need to stop and say, "Yes, I know you've made a lot of mistakes, but you can get better with effort" or "It was okay, but it could be better" or "I really didn't think it was particularly good, but it's possible for you to improve if you (insert something here)."
No, you shouldn't sugarcoat your reviews. No, it's not sugarcoating if you try to say "this wasn't that great" with tact. The reason why is because there's a difference between a straightforward reviewer and a jerk. The straightforward reviewer is capable of being honest but can explain his opinion while suggesting ways to improve. They're the helping hands, even though they can be harsh critics with fiction that isn't particularly stellar, simply because they tend to be blunt about their opinions. A jerk, meanwhile, is the sort of reviewer who thinks it's their right to say that an author sucks without offering any hope of improvement. In some cases, sure, there might not be any hope for an author (if they're illiterate and/or believe their writing is the best thing that's happened to mankind since the Bible), but it doesn't mean that you have to assume that no writer wants to improve. So, rather than saying, "You suck. Stop writing." You should be saying, "I didn't particularly like this piece because (insert reason here), but I think you can improve/it would be better if you (insert suggestion here)."
Miscellaneous Information
Until I can think of any other type of review and how they can go horribly wrong, please keep in mind the following:
1. Not every OC is a Mary Sue. Not even most of them are, and certainly not every self-insertion is. Mary Sues are simply characters who are far too outrageous to be realistic. They're the ones that bend reality (either because the author is making things convenient for them or because the author is making things angsty for them) and rely on a set of powers/elements that make them special (beauty, super intelligence, angsty past, incredible battling skills, et cetera) in combination to make them interesting. In other words, they tend to be fairly over-the-top with how they're portrayed. Hence, you may not always encounter one in every story.
(As a note, if you want a better description of a Mary Sue, Wikipedia has an unusually good article and a list of resources on Mary Sues.)
2. Just because someone did a new trainer story doesn't mean it can't be fresh. It depends completely on the story that stems from that new trainer setting out on his journey. If, however, the trainer wakes up late and starts his journey a la Ash, then feel free to question.
3. Pokemon names, items, positions (e.g. trainer, gym leader), et cetera can possibly be left lowercase, as if they're common nouns. Look carefully at the other names in the story to see what conventions the writer is following before commenting.
4. MSTs are momentarily funny, but they're not the best way to review (hence why I only do them if the fic itself is terrible).
5. You are not God.
Thus, if you must review, review smart, for the love of all things good and holy.
On request, I've ported over a guide I wrote for another forum, with edits and shiny, new sections included. Feel free to ask questions if I've forgotten anything.
Introduction: The Theory of Reviewing
Reviewing is simply an open line of communication between the author and his audience. That is, it's a way of speaking to the author so the author can understand how he's doing with his work. Additionally, to review, the reviewer needs to say one thing and one thing only: what he thought about the work.
Now, okay, don't look at me and say, "Well, duh, Jax. We all know that." I know you know that. The problem is that not a lot of you know that there's a whole plethora of other questions that go into it that you, as the reviewer, need to answer in order to write an intelligent review.
Basically, the concept of what you think is actually a pretty broad category because it's possible to break it down into different other questions that all answer the same general topic. For example, the most basic questions that fall under this category are:
1. Did you like it?
2. Did you not like it?
From there, both questions have yet another set of questions underneath them: Why? What is it about the work that you didn't like? What is it about the work that you did? Why did you like or hate those particular parts? What about those parts didn't you like? Why? And it keeps on going back and forth between "what" and "why" until there's nothing left to talk about.
In other words, reviewing is quite possibly 50% analysis. (The other 50% is something we'll get into in a moment.) In order to effectively review, you need to ask yourself what works and what doesn't, why they don't work, and keep on going from there. In a review, you need to be as thorough as possible and quote from the story (or paraphrase) in order to give weight to your arguments. Otherwise… well, we'll talk about that in a moment too. Instead, let's turn to that other 50%.
See, while you're writing a review to let others know what you think of the story (assuming that that's why you're bothering and not for some sadistic enjoyment out of it), the other 50% of it must be to help the author. You're not the only one who's reading the review, after all. An author who genuinely wants to perfect the craft is and, through a good review, can learn from his mistakes, fix them, and become a better writer. Keep in mind that the writer has a natural bias towards his work (as in, a writer will always think that their work is either better or worse than it actually is), whereas the reviewer tends to see the work in a completely objective standpoint. In other words, you can see the mistakes that they can't. So, it's up to you to point out those errors, explain why they're errors, and tell the author how to avoid them in the future.
And so, with that in mind, let's move on to what isn't a good review.
Bad Example #1: The Shortie
Unfortunately, the following is a real review. I'm not kidding you. FFNet is notorious for this sort of stupid.
hey, good chapter. lol Courtney is weird!! Anyways hope u update soon!
Okay, so, what's wrong with that? Other than the fact that it sounds like a mentally handicapped fourteen-year-old, I mean?
Um, there's no substance to it. Seriously, look at it for awhile. What does it tell you about your chapter? It tells you that the reviewer can't be arsed to write more than three sentences about your work. It tells you that you've managed to just barely entertain your reader enough that they can't find anything to say about your fanfiction except maybe one or two things. And most of all, it tells you nothing about how to improve or what you're doing right. (Really, it doesn't even do the latter. The reason why is because that reviewer could have missed the entire point of the character or story, but the author sure as heck can't tell.)
A review this is not. It's actually a borderline insult, although a lot of writers (myself included) take it anyway because at least we've managed to hold someone's attention for five seconds. Possibly no more than that, but it's something.
So, what can you do to improve if you're one of these reviewers? Find something to actually say. If you can only fill up a review in one line, then chances are, the writer is just as well-off if you didn't review at all. Look through his work. Point out areas that seem weak to you or struck you as being particularly enjoyable. Write about why they're enjoyable to you (or, if you're pointing out what you didn't like, why you didn't think it worked as well). Basically, do everything that I've mentioned in the introduction above. Just don't leave one-liner reviews, as they're not particularly helpful to the author.
Bad Example #2: The Grammatical Review
A lot of people on a lot of forums I frequent have this weird trend of leaving lengthy, quote-heavy grammatical reviews. While that's cool that you're learning, also keep in mind that:
1. Your review is meant to help the author. Don't just say that it's an error. Say why it's an error. As in, explain the rule of grammar or spelling that's being broken, the logic behind it (if you can), and how to fix it. Otherwise, the writer doesn't know what he or she did wrong or how to avoid it in the future, and your grammatical review ends up being useless.
2. LEARN ENGLISH GRAMMAR BEFORE YOU COMMENT ON ENGLISH GRAMMAR. This should really be one of those "no duh" rules, but sometimes, people tend to trip up.
Now, what the second point means is if you're going to make a grammatical review, chances are, you don't want to sound like this:
For grammar wise, I scanned through it, and only found on part.
Or this:
Fix your plurals! remember before you post.
Now, who can tell me what's wrong with those reviews?
....
Yeah. They're filled with grammatical errors. (I've put in bold and red all the ones that are.) Seriously, if you tell someone to be careful about their grammar, chances are, you don't want to have too many in your own review for the simple reason that if you do, bluntly put, you look like a hypocrite. Possibly even just as bad as the author. As in, what sort of lesson are you teaching the writer if you tell him to write in proper English, only to not follow the same advice?
So, the rule of thumb (aside from the fact that a grammatical review should explain why errors are errors) is proofread your review before you submit it. This can easily be done the way one would proofread a story: write it in a word processing (e.g. Word, Works, et cetera) document, save if you don't have time to finish, and post it later, when you have time. There's no reason why you should post the review right away unless the writer is stupid enough to do a chapter-a-day crapfic, at which point chances are you probably shouldn't bother with a grammatical review anyway.
Bad Example #3: The 10/10 (or Five-Star or Whatever) Review
In my time lurking and posting on various fic forums, I often come across people who attempt to sound as if they're giving a professional review. Oftentimes, those reviews end up looking like this:
10/10 those are awesome!!
Now, you wouldn't think those aren't so bad... until you realize something fairly important. First off, like the shortie, this barely even tells the writer why it's good, what parts worked, or that the reader even bothered to actually read it. Second, on top of that, it's also incredibly misleading. Numbered reviews have the unfortunately downside that is no one knows what the numbers mean. I mean, 10/10 or 0/10 are no-brainers, yes, but what about a review that's 9/10? 6/10? 2/10? What standards are the reviewers using to come up with those numbers? You really don't know, so the reviewer is practically pulling these things straight from his rear. Even a 10/10 review doesn't actually mention what standards the reviewer used to judge the fic. You would assume it's perfect in every aspect, but how did the reviewer determine that?
To see what I mean, let's look at another review that's got what has to be a completely and utterly arbitrary number:
good i guess........................... the chapter just ended
Chapter1: 5.965/10
So, what does the author take away from a review like this?
1. The reviewer thinks his story is good but doesn't say why. In fact, he's largely apathetic about the story.
2. The chapter just "ended." What does that mean? The reviewer doesn't like cliffhangers?
3. The reviewer is capable of pulling out a completely random number to express his lukewarm feelings for the story.
That is, the author, after reading the review, walks away with absolutely no information that can tell him anything about his story. He doesn't know what he did right or what he did wrong. He doesn't know whether this number is good or bad or why he missed all those other points. He doesn't know anything. In other words, the review failed.
Same thing with giving stars or certain seals in place of numbered ratings. If you're going to do that and keep the review short, then the author has no idea why his story earned that seal or that many stars or why it couldn't get something higher. He takes nothing away from a random confidence booster that really means absolutely nothing other than the reviewer's too lazy to put his opinion into actual words.
But let's say you tack a number, a seal, or a set of stars at the end of a lengthy review. Would it work then? Actually, not really. I admit to doing this in the past, and all I learned from it is that putting that kind of thing at the end of a review is incredibly obnoxious. It has the potential of boosting the egos of certain writers who decide to tl;dr your review despite the fact that you say it's good, and if you give them a low number, set of stars, or seal, then that means you're basically grinding your heel into their fanfiction, rather than attempting to help them. As in, a high number or whatever boosts the ego. The low end of the spectrum insults the author. Granted, bad reviews may hurt, but straight constructive criticism and frank honesty usually make up for this, whereas adding a number or a star set or whatever beats them over the head with the fact that you thought they sucked. Remember that your first goal in leaving a review is to tell the reader what you thought did and didn't work for their fanfiction and why. You do not need to emphasize the fact that you thought their writing was on either end of the spectrum.
How a Review Should Really Be Done
So, I've been sitting here for a long time, telling you what not to do when you review. How about the things you should do? How do you write a review, anyway?
Start off with the theory section. When you come across someone else's work, take a long look at it. Ask yourself the basic questions, then keep going with it down the line until you have quite a bit you want to say. Go into the work with a clear and open mind. You're reviewing for the sake of not only giving your honest opinion but also to help the author.
Every good reviewer has a different style. Some like to read through the entire thing and give a long, uninterrupted (as in, lax using the quote tags, although it may contain a few quotes here and there to serve as examples for clarification) review at the end. Some like to quote the entire post and make notes as they go along. Some like a combination of both. Remember, though, that if you go with the first option, you run at a risk of forgetting parts of the story or of not saying enough to cover all the points you wanted to get at, and if you go with the second option, you also have the risk of not fully understanding a passage as it stands as a whole. It's really up to you which style you want to use or if you want to try some sort of variant (as long as it works), but the end result is you need to be a careful reader and reviewer at all times. (I'd recommend a read through first before going back and rereading it again as you review. That way, you know the context of each piece of the story beforehand as well as an idea of what you want to say.)
After that, when you start to review, stop when you need to. Like actually writing a fanfiction, you have the option of using a word processing document to save your work. In fact, it's incredibly recommended to use a word processing document, as it's easier to spot errors in your own writing as you do your review than it is just writing in a post reply box. Also, you can save without submitting the review to the public, so if you need to get up for long periods of time in the middle of your review, you can without having to tell the author, "This review isn't finished yet, so I'll get back to it later" or "I don't have time to review, so here's a short review that's far inferior to the one I would have done." Please note that good writers tend to be patient, so there's no real rush in getting a review up (unless the writer is pumping out a chapter a day, at which point, as I've said before, it's probably not worth your time).
During the review, please note that not everyone includes the same information. Just because some reviewers point out grammatical errors doesn't mean every review needs to have one. A review simply states what you thought did and didn't work in the story. If you prefer to just review the story's literary elements (plot, description, characters, et cetera), then it's okay if you just do that without touching grammar and spelling as long as it's intelligent and longer than a few lines. However, I personally don't believe that it's a particularly filling review if you do the reverse and just submit a grammatical review, as that tends to be pretentious while completely ignoring the actual story and therefore point to a review (unless the thing is absolutely unreadable).
Likewise, as I've said before, if you're going to review, please do your homework before pointing out a potential error. That means looking up the rules of grammar before pointing out a grammatical error, knowing the canon before pointing out errors in the portrayal of canon, and generally knowing a bit about what you're talking about. This tends to be a "no duh" statement, but I've seen reviewers elsewhere that have attempted to review other people's stories while giving them completely false information, which then misleads the author and causes them to, yes, add more errors to their fanfiction. So, in order to help a writer, you generally need to have an idea of what you're talking about first. Remember that Google is your friend, should you be only somewhat certain about things.
Also note that a reviewer does not write the story for the writer. If you think a piece of the storyline doesn't work because of logic/violation to canon/failure to evoke a mood, tell them why and suggest a possible solution. If you don't like the plot because you think events could be better with (insert character here) and (insert plot point here), then chances are, you're trying to write the story for the author. Also note that describing an entire ending to a story and asking the author to write about that is incredibly lame. The author will write a story about whatever he wants to write, and it's not the reviewer's job to dictate to him what you want to see. Instead, it's the reviewer's job to tell the author what doesn't work with the story so far and why, if that makes sense.
At the end of the review, it's always good to summarize what you're trying to say. It's the conclusion, so you generally want to gather your thoughts and give your last advice or verdict before wrapping up. Rating scales tend to be used here (or throughout the review in general), but it's not really necessary – only something that emphasizes what you're trying to say. Please note that sometimes, rating scales tend to discourage the author if you build it imbalanced – as in, it either takes more steps to get to the top of the scale than to the bottom or the scale appears to be generally harsh. You're here to encourage the writer to get better if at all possible, so the conclusion is really where you need to stop and say, "Yes, I know you've made a lot of mistakes, but you can get better with effort" or "It was okay, but it could be better" or "I really didn't think it was particularly good, but it's possible for you to improve if you (insert something here)."
No, you shouldn't sugarcoat your reviews. No, it's not sugarcoating if you try to say "this wasn't that great" with tact. The reason why is because there's a difference between a straightforward reviewer and a jerk. The straightforward reviewer is capable of being honest but can explain his opinion while suggesting ways to improve. They're the helping hands, even though they can be harsh critics with fiction that isn't particularly stellar, simply because they tend to be blunt about their opinions. A jerk, meanwhile, is the sort of reviewer who thinks it's their right to say that an author sucks without offering any hope of improvement. In some cases, sure, there might not be any hope for an author (if they're illiterate and/or believe their writing is the best thing that's happened to mankind since the Bible), but it doesn't mean that you have to assume that no writer wants to improve. So, rather than saying, "You suck. Stop writing." You should be saying, "I didn't particularly like this piece because (insert reason here), but I think you can improve/it would be better if you (insert suggestion here)."
Miscellaneous Information
Until I can think of any other type of review and how they can go horribly wrong, please keep in mind the following:
1. Not every OC is a Mary Sue. Not even most of them are, and certainly not every self-insertion is. Mary Sues are simply characters who are far too outrageous to be realistic. They're the ones that bend reality (either because the author is making things convenient for them or because the author is making things angsty for them) and rely on a set of powers/elements that make them special (beauty, super intelligence, angsty past, incredible battling skills, et cetera) in combination to make them interesting. In other words, they tend to be fairly over-the-top with how they're portrayed. Hence, you may not always encounter one in every story.
(As a note, if you want a better description of a Mary Sue, Wikipedia has an unusually good article and a list of resources on Mary Sues.)
2. Just because someone did a new trainer story doesn't mean it can't be fresh. It depends completely on the story that stems from that new trainer setting out on his journey. If, however, the trainer wakes up late and starts his journey a la Ash, then feel free to question.
3. Pokemon names, items, positions (e.g. trainer, gym leader), et cetera can possibly be left lowercase, as if they're common nouns. Look carefully at the other names in the story to see what conventions the writer is following before commenting.
4. MSTs are momentarily funny, but they're not the best way to review (hence why I only do them if the fic itself is terrible).
5. You are not God.
Thus, if you must review, review smart, for the love of all things good and holy.
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