We could have a hunger games, and the prize is the vaccine! The only food is laced with drugs (even the wild game) and the only sponsor food is our original recipe of brownie (since we'd naturally expand over time) Perhaps the drug that is infused in everything is a new one, that way there is no competition whatsoever. Also, something I forgot to mention, the vaccine should only keep people protected for meh 4 months or so. That way, they're always in our pocket/it increases market value and gives s more money.
They have a guest host the show each week and then do a bunch of skits (all of them are live except a few digital shorts) they're pretty funny. Ever hear of Kristen Wiig? SNL!