Well, at the EB here, it was the first day of the promo (Aug. 27) and they had forgotten to flick the device to the "on" position. I was trying to do mine (albeit discreetly) at the same time. In the end, I kinda lucked out being the last customer in the store at the time and just chatting with the store rep. He didn't seem to mind since I kinda helped him out; he was following his guide, and here I am saying. "That part's wrong, do this". LMAO