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It was well worth the purchase. Ultra Moon was the game for me considering playing the original Sun and Moon starting last August ended a 19 year long hiatus from the franchise and this release helped catch me up on some of the things I missed out on including the bosses of Team Aqua, Team Magma, Team Plasma, etc. And even let me catch up on my favorite legendary Pokemon of all time "Mewtwo" and discover new ones I never discovered. Ultra Moon was the "catch up with us" pack that delivers so much and I'm happy with my purchase!
As Joe says, the sales figures were close to what B2/W2 made.
But yeah, for the last truly handheld main Pokemon game, US/UM definitely made an impression on the sales, showing that Pokemon is still showing no signs of slowing down.