Okay, I think I can see where you're coming from. There shouldn't be men's movements and women's movements, there should just be one movement for equality and rights? I can totally get behind that as a dual supporter of women's and men's rights in England, and a self-described equalist, but I think that in cases like this you have to have a separate movement.
This movement in particular is dealing with countries where women have limited or no rights - where they are treated as bits of furniture, things that can be sold off or gotten rid of at will. People who are treated as objects. Without wishing to sound Feminazi, these are countries where men hold all of the cards, whether they be in positions of power, in the local community, or just in the home. Whilst these countries are also areas where men are largely disenfranchised, they do still have ownership of themselves, and ergo a chance to do something. Their women, on the other hand, do not even have this basic right. That is what the movement is attempting to target - giving women some sort of empowerment so that they can help, possibly help fight alongside their fellow man.
Having a movement which only looks at one sector of society is not always discriminatory. It's like saying that there shouldn't have been any movements exclusively assisting black people during the race for equality, because there are white people who are poor and maltreated. The logic doesn't always work, unfortunately. As I said above, I'm a supporter of male and female rights, particularly in the area of domestic and abuse and rape - I admit that male rape and domestic violence is taken far less seriously than female rape and domestic abuse (which is taken not that seriously at all still, even in the big ol' C21). However, I believe that there ought to be separate movements for both, because both tackle different views in society: namely that women cry rape at every opportunity, and that men can't be raped full-stop. In the future, when social views have progressed, then there could be an institution that deals with both - but right now, the matters require separate dealings. Ditto in countries the OP movement is trying to help, where men are poor and disenfranchised, and women are poor and have no ownership of themselves.
I hope that made some sort of sense and wasn't tl;dr ranty.