Yeah, if it's a movie franchise being promoted (right now the current promotion Mr. Peabody & Sherman) they don't make the toys gender-exclusive. That 2012 Pokemon toy set had Pikachu, Servine, Pignite and Dewott in it while the 2011 one (which ironically wasn't gender-exclusive) had Snivy, Pignite, Oshawott, Reshiram and Zekrom. The 2012 set also had Woobat and Axew for its US counterpart, and the 2011 set in the US also had Pikachu, Zorua and Zoroark.
Don't get why they'd leave some of them out like that, but if I see an XY-based toy set in the near future I'm most likely seeing Pikachu (duh), Chespin, Fennekin and Froakie. What's the bet they'll make it male-exclusive again, forcing the females to get the way inferior franchise.