It's not something you can play for hours on end, like maybe Animal Crossing or Zelda. It's something you kind of play to pass the time. I think it's a nice game, but I can't really recommend it at full price. If any of you are looking to buy it at some point, like you Klippy, then you should wait for a price drop or another sale like Best Buy's BOGO deal.
Anyway, I really enjoy this game! The more people you have living in your apartment complex, the more fun it is and the more time consuming it can be. So for those worried about it not being fun for long, just add more people, haha. Almost always something to do that way.
Today, my mii and Jarrett's mii had a baby. Named him Eoin and he cries a lot. I hope this isn't a sign for the future, haha. ;(