Nice to see the clothesline making its way onto PC! I believe it was one of several things I wanted to see before I left staff and suggested when talking about PC expanding as a forum. Some people will like these shirts, no doubt about it. Though I think it would have been a better idea to launch the initiative with a more comprehensive lineup. Your opening week for a store or initiative such as this is likely to be your most important in terms of really letting people know it exists and inspiring interest. With the current selection, it's likely that a lot of users will be a little underwhelmed and won't revisit the thought of purchasing, unfortunately.
What would be more enticing to potential customers would be original illustrations that may also incorporate the logo or have the logo on the back of the shirt (I'm thinking below the neck). I recommend either commissioning some PC artists in tandem with requesting artwork be attributed to some of the clothes in store. It will certainly give the fantastic artists that are on the forum already some extra renown and pride in their work. Not only that but it will show that PC really
is community driven, from the intangible code that keeps the amazing user-created styles usable, to the artwork that can be proudly worn on the backs of PC users.
Here's a simple example of what I mean by incorporating PC artist artwork into your clothesline.
Credit to Fairy for the sweet Chimecho artwork!
A little flair and variety will go a long way for the improvement of PC's store. People dig original artwork, the only time they
really want branding to be displayed loud and proud is when it's a high street brand, the PC logo in exclusion is a bit less striking. So I really think reaching out and working more closely with the forum's artists would have been a wise thing to do before announcing the store, but there's certainly room to being more proactive in doing so. I'm not sure the sentence added to the end of the thread will have much pull, really.
PC has an awesome artist community just waiting to be showcased; take advantage of that and help them out in return. Get some new designs, fill up your shop, relaunch. From a marketing perspective it'll really benefit you guys in the long run. Best of luck!