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I hope they'll be like the boxed versions of R/G/B/Y released in Japan last year that came with other stuff. Perhaps one of the things could be a code to download Celebi on to S/M.
Why is it so many of the "good" and "exciting" Pokémon products that are announced for availability outside of Japan are only for Europe (and Australia)? What's so special about Europe that they get the good stuff before everyone else outside of Japan does? Been this way since at least Generation V (and possibly since the financial crisis broke out in 2008).